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Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with...

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive...

DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

I barely got the time to bitch point out DoubleClick's apathy in updating us, and they announced that their in-stream platform can now power...

Jivox Shares Five Tips for Creating High-Impact Online Video Ads

Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo, California (PRWEB) – August 6,...

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public...

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

OpenX 2.6 is Launched, Including Really Cool New Features

A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: - OpenX API -...

Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is...

Trafficking 101: How To Traffic Atlas DMT Tags in DoubleClick DFP

When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different...

24/7 Real Media Adds MultiSite Functionality to Open AdStream for Enhanced Management and Flexibility

NEW YORK – June 17, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced new MultiSite functionality for Open...

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