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Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are...

AdMeld Releases FireMeld, The First Web Browser Extension for Ad Operations Professionals

New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the...

Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is...

Tag Management System study finds Ad Pixel / Tag Management Problems Cause Loss of...

TagMan Study Finds That Problems With Ad Pixel/Tag Implementation and Management Plague Nearly All Sites Causing Loss of Traffic and Sales. Other Negative Consequences Include:...

PubMatic Releases Web Ads Analysis Tool That Allows Publishers to Quickly Eliminate Unwanted Ads...

PubMatic Ad Inspector Offers One?Click Analysis to Identify, Adjust or Block Improper, Faulty or Malicious Ads Served on Their Sites PALO ALTO, Calif. – (June...

Collective Media Launches Ad Network Management Platform (AMP)

AMP empowers the world's most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a...

IAB Enriches Educational Offering with Launch of On-Demand Training

Top-Tier Interactive Training Delivered Anytime, Anywhere NEW YORK - The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational...

Solbright Recognized in “Best Ad Technology Platform” Category at AOP Digital Publishing Awards 2010

Ad Operations Solutions Leader Shortlisted by Prestigious Industry Organization NEW YORK - Solbright, delivering solutions that drive the business of digital advertising, announced that it...

Akamai Completes Acquisition of acerno

CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York,...

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