Audience Measurement

Joint Project Provides Agencies, Marketers and Other Ecosystem Members with Industry-Standard Methodology for Measuring Ad Delivery within Mobile Web Sites NEW YORK - To standardize...

Executives Bring Solid Digital Media Experience with Yahoo! and Time Inc. NEW YORK - Addressing increased demand from Fortune 500 clients for its multichannel audience...

Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers IRVINE, Calif. & NEW YORK - Autobytel (Nasdaq: ABTL), a consumer facing network...

Reckitt Benckiser first video advertiser to use video targeting on the network Company expanding quickly, reports 50% growth in customer base over past six months...

comScore MobiLens Provides Insights into Japanese  Consumers’ Mobile  Behaviors and Device Usage; 3 Out of 5 Japanese Mobile Users Accessed their Browser in June,...

NEW YORK, NY – Demdex , Inc., the pioneer of turnkey online audience data management solutions, announced the addition of four industry executives to...

Engagement data shows marketing technology company how to lift TV audiences NEW YORK - Lotame, a marketing technology company that segments and translates publisher data...

Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ:...

Vibrant’s Global and U.S. Users up 24% since July 2009 NEW YORK - Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million...