comScore Announces U.S. Launch of MMX Multi-Platform to Deliver Unified View of Desktop, Smartphone...
Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting
RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...
White Paper from Adzerk Explains How Audience Targeting Helps Publishers Maximize Advertising Revenue
"Audience Targeting 101", a white paper published by ad management platform Adzerk, explains how marketers use data to reach audiences beyond the content of a webpage....
eyeReturn Ad Ecosystem Beholds Top Tier in Canadian Internet Audience Reach
After years of silence eyeReturn unveils its extensive reach into the Canadian Online Market
Toronto - In March 2013, eyeReturn Marketing is sharing its online...
Cint Engage: Pioneering New Technology that Allows Publishers to Engage their Audience and Increase...
A new solution to revolutionize the publishing sector has been brought to market by the global provider of market insight technology, Cint. The ground-breaking...
Survey Shows Sales Cycle Lengthening, Increasing Challenges for Online Marketers
New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across...
AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign Ratings
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video
NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing...
TruSignal & BlueKai Release New High-Value Lookalike Audiences for Prospecting & Branding
Interest-based lookalike audiences ideal for generating new, high-value demand within target market
SAN FRANCISCO, CA and CUPERTINO, CA — TruSignal, an innovative digital ad targeting and...
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