New “Day in the Digital Life” Research from YuMe and Verto Analytics Explores the...
Streaming Media Players Recorded Highest Growth Among All Video Device Types
London – YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights...
adsquare Expands Global Portfolio – Collaborates with Leading Multi-Channel DSP The Trade Desk
• adsquare’s premium audience data now available in real-time via U.S.-based DSP The Trade Desk
• The Trade Desk among top 3 video advertising DSPs...
AdTheorent Launches Barometric, a Fully Hosted and Managed Cross-Environment Tracking and Attribution Solution for...
New York, NY — AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced that its cross-environment media tracking and attribution...
Kantar Media Awarded Thailand’s Official Multi-Platform Television Audience Measurement Contract
Media Research Development Association (Thailand) has awarded Kantar Media a contract to deliver the official multi-platform TV ratings in Thailand. This prestigious five-year contract,...
Basketball Segments Heating Up on ChoiceStream’s March Audience Cost Calendar
Charity Also Breaks the Top Ten Rising For the First Time to Join the Usual Travel Segments as the Highest Cost Audience Segments in...
BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign
Video industry veterans come together to bring world-class measurement to connected video advertising
EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...
AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign Ratings
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video
NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing...
Survey Shows Sales Cycle Lengthening, Increasing Challenges for Online Marketers
New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across...
comScore Announces U.S. Launch of MMX Multi-Platform to Deliver Unified View of Desktop, Smartphone...
Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting
RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...
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