Audience Measurement

RESTON, Va. - LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities,...

LOS ANGELES and NEW YORK - Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver...

Accreditation underscores market need for seamless, stable and secure online video measurement NEW YORK – VINDICO Group, a division of BBE, today announced its video...

Increased Ability to Deeply Analyze and Segment Audience Data Heightens Power to Serve Custom Creative Messages to Target Audiences NEW YORK - Lotame, the marketing...

Extends Industry Leading Standard for Consumer Data Disclosure and Transparency to Web Publishers and Marketers SEATTLE - BlueKai, the world’s largest data auction marketplace for...

Releases Landmark Hispanic Audience Research NEW YORK - In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) announced...

Turn Platform v2.1 provides actionable bid & audience insights in real time. Redwood City, CA - Turn Inc., the smart platform for digital advertising, today...

comScore Released Results of Study of U.S. Online TV Viewership Presented by Tania Yuki at ARF Re:think Conference in New York Reston, VA - comScore,...

Valentine's Day Brings Traffic to Personals, e-Cards, and Gift Sites; Tax Sites Continue to Grow As Filing Deadline Gets Nearer RESTON, VA – comScore, Inc....