Audience Measurement

Joint Solution Enables Marketers to Identify and Reach Not Only Ready-To-Buy Consumers, but Also Those Likely to be the Most Profitable COLUMBIA, Md. & NEW...

MediaCorp Signs as First Client in Asia to Implement Media Metrix 360 - comScore’s Solution for 100 Percent Measurement of a Site’s Audience, Including...

Companies Will Collaborate to Expand Omniture's Online Marketing Suite for Facebook Advertisers SALT LAKE CITY - Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a...

AudienceScience Leverages AdXpose to Help Protect Clients' Brands Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance New York City – Mpire, the market-leading advertising...

Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY -...

Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas - Click Forensics®, Inc., a leading provider of...

Latest in Series that Charts Growth and Innovation in Emerging Advertising Technologies CARLSBAD, Calif. - The Interactive Advertising Bureau (IAB) announced the release of “An...

Viewer Analytics Enables Brands, Agencies and Digital Signage Network Operators to Collect and Compare Real-Time Feedback Across Multiple Platforms Including Digital-Out-of-Home, Mobile, and the...

650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards CARLSBAD, Calif. - The...