comScore Announces Launch of comScore AdEffx Suite for Digital Advertising Effectiveness
Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both...
Audience-Based Sales Now Drive 10% of Online Advertising Revenue for Web’s Premium Publishers
the Rubicon Project's Targeted Audience Program empowers Web publishers and sales channel partners to build customized audiences and sell more secondary premium inventory to...
Media Agencies and Advertisers Select the AdSide Ad Network to Run Pay Per Click...
Advertisers See Success with Premium Ad Network
Run Campaigns for Online Education, Insurance, and Financial Services Products
NEW YORK - AdSide, a premium pay-per-click ad network,...
GenieKnows and Other Top Ad Networks Turn to Click Forensics for Online Audience Verification
Traffic Quality Benefits Drop Directly to the Bottom Line
AUSTIN, Texas - Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement...
Dynamic Logic Announces New Partnership with IRI and Introduces New Solution to Integrate the...
Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data
NEW YORK - Millward Brown’s Dynamic...
comScore Releases October 2009 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,released its monthly comScore qSearch analysis of the U.S. search marketplace....
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior
REDMOND, Wash. and RESTON, Va. — For the first time...
the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled...
Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers
LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into...
WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning...
Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning
LOS ANGELES & NEW YORK - Fox Audience Network (FAN), a...
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