OpenX Announces Record Revenue and EBITDA; Positive Net Income
Company doubles revenue and triples profits in two years
Net revenue of $140 million
Positive net income
40% organic year-over-year growth
100% year-over-year mobile revenue growth
Added 250 publisher...
OpenX and Purch Expand Header Bidding Partnership
Increased demand and expert yield management drives 400% lift in OpenX-driven monthly revenue
LOS ANGELES & NEW YORK - OpenX, a leader in creating programmatic...
PulsePoint Enables Publishers to Bypass Waterfall Inefficiencies with Header Bidding; Average CPM Increases 147%
Product Suite Enhancements Focus On Revenue Optimization Tools
NEW YORK, NY - PulsePoint, a global programmatic advertising platform, announced new header bidding solutions, publisher tools...
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding
London, UK: PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the...
AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer
- Using these publishers will have deeper visibility of header bidding auctions,...
VlogBox Selects Publica to Power CTV Header-Bidding Globally
VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV...
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