Warner Bros. Discovery International Launches WBD AIM, a First-Party Data Platform to Enhance Audience...
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns...
Motorsport Network Adopts European Unified ID to Drive Relevant Advertising Across Its Publications
Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising
LONDON – Global media company Motorsport Network today announced its...
Matt Hill Joins Sky Media to Lead Insight and Measurement
London, UK – Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement, following a comprehensive search process....
Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions...
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is...
Adelaide Strengthens Team with Claire Browne as New Head of Research
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its...
Instreamatic Brings Generative AI Into Audio Ad Campaigns
Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI....
Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team
The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue
BOSTON...
The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data
Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment
LOS ANGELES -- Global advertising technology leader The Trade Desk today announced...
Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...
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