Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...
37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery.
1...
MiQ Introduces First-to-Market Hospital and Doctor Influence Measurement Solution
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry
NEW YORK, NEW YORK...
Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment
SAN FRANCISCO -- Leading measurement and analytics company Adjust unveiled TrueLink, a solution...
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in...
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices...
VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency...
NEW YORK -- VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology...
Marketing Architects Builds Annika Audience™ for Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend.
MINNEAPOLIS -- TV advertising...
Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising...
Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers
BOSTON -- Affectiva, a Smart Eye company and the...
billups Brings Attention Metrics to Out-of-Home
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features
NEW YORK -- billups, the leading independent Out-of-Home...
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