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Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are...

Interview: Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile...

Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format

Genesis Media Names Melissa Bonnick Senior Director of Advertising Operations

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment of  Melissa Bonnick...

The World’s Most Valuable Audience for Digital Marketers Revealed in New Report from Turn

Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an...

Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and...

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Real-Time Bidding Spend in Online Video Advertising to Hit $1.14 Billion in 2014

Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...

Akamai Leverages mDialog to Power Dynamic Ad Insertion for New Online Video Advertising Services

Using mDialog’s Technology, New Akamai Sola Ad Integration Services Will Enable Cloud-Based Targeted Video Advertising on Linear, Live and On-Demand Content Across Connected Devices TORONTO...

AdCreator Now Brings Video Ad Content Into Focus

Precisely Measures Viewer Engagement and Consumption of Video Content in Mobile Rich Media Ads CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile...

DG Announces Significant Advancement in Multiscreen Ad Management

Advertisers to benefit from HTML5 and video creation tools New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today...

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