Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner
Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance
London, UK,...
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks
OAKLAND, Calif. - Pandora (NYSE:P),...
By 2020, Mobile is Majority of Online Display Advertising Revenue, IHS Markit Says
Chinese online ad market will grow 14.3 percent in 2017, driven by a strong growth of online video
LONDON - By 2020, more than three-quarters...
Video Advertising Outperforms Desktop Display
The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms
London,...
Adslot Appoint Seasoned Ad Tech Executive as General Manager – North America
NEW YORK - Adslot, the leading innovator of digital media workflow and trading technology globally, announced the appointment of Mr. Cary Dunst as General...
MainAd Launches Logico to Offer Greater Ad Retargeting Through Machine Learning
LONDON - MainAd, an advertising technology company that specialises in display and retargeting ad campaigns, has launched its flagship proprietary technology ‘Logico’, which through...
Snap Interactive Signs Exclusive Media and Ad Operations Partnership with Krush Media
Krush Media to manage media sales, ad operations, and yield management for SNAP’s popular video chat applications
NEW YORK, NY — Snap Interactive, Inc. (“SNAP,” the “Company,”...
Sublime Skinz Achieves 93.3% Viewability Average for Desktop Ad Formats
Sublime Skinz partners with Integral Ad Science and improves its viewability metrics to enhance ad performance
London, UK: Sublime Skinz, the leading solution for high-impact...
Kantar Media Launches First-Of-Its-Kind Digital Advertising Intelligence Innovation
London - Kantar Media has announced the launch of its new Digital Advertising Intelligence solution, bringing together paid and organic search and digital display advertising...
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