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Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner

Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK,...

Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers

First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. - Pandora (NYSE:P),...

By 2020, Mobile is Majority of Online Display Advertising Revenue, IHS Markit Says

Chinese online ad market will grow 14.3 percent in 2017, driven by a strong growth of online video LONDON - By 2020, more than three-quarters...

Video Advertising Outperforms Desktop Display

The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms London,...

Adslot Appoint Seasoned Ad Tech Executive as General Manager – North America

NEW YORK - Adslot, the leading innovator of digital media workflow and trading technology globally, announced the appointment of Mr. Cary Dunst as General...

MainAd Launches Logico to Offer Greater Ad Retargeting Through Machine Learning

LONDON - MainAd, an advertising technology company that specialises in display and retargeting ad campaigns, has launched its flagship proprietary technology ‘Logico’, which through...

Snap Interactive Signs Exclusive Media and Ad Operations Partnership with Krush Media

Krush Media to manage media sales, ad operations, and yield management for SNAP’s popular video chat applications NEW YORK, NY — Snap Interactive, Inc. (“SNAP,” the “Company,”...

Sublime Skinz Achieves 93.3% Viewability Average for Desktop Ad Formats

Sublime Skinz partners with Integral Ad Science and improves its viewability metrics to enhance ad performance London, UK: Sublime Skinz, the leading solution for high-impact...

Kantar Media Launches First-Of-Its-Kind Digital Advertising Intelligence Innovation

London - Kantar Media has announced the launch of its new Digital Advertising Intelligence solution, bringing together paid and organic search and digital display advertising...

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