Display Ads

The global online advertising industry is on the brink of a revolution. Around the world, real-time bidding (RTB) is transforming the business of display media by allowing marketers to bid for individual online users’ ad impressions in real time while paying only what they want. Leading the charge in Japan is So-net Media Networks, an arm of So-net Entertainment Corporation, which offers of one of the country’s leading advertising distribution services.

Adobe Systems Incorporated (NASDAQ:ADBE) announced significant updates to Adobe® AdLens™, its cloud-based, media optimization technology. AdLens, the first integrated platform to manage and optimize search, display and social advertising as a unified campaign, now offers seamless data integration with Adobe SiteCatalyst®.

Enables enterprise marketers to target customers with highly relevant display ads based on cross-channel email engagement behavior REDWOOD CITY, Calif. - StrongMail announced that it has...

Integration with Spindle’s MeNetwork Platform Enables Retailers and Restaurants to Connect with Consumers Through Mobile Devices SCOTTSDALE, Ariz. – Spindle, Inc. (OTCBB:SPDL), a leading provider of  mobile...

Display advertising specialist Adform has today announced the opening of a new regional office in Amsterdam, Netherlands. With the advertising sector showing great growth in the Netherlands, the move to the creative capital will enable Adform to support the local market in delivering the most innovative and technologically advanced display campaigns.

Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Criteo, the global leader in performance display advertising. Through the partnership, joint customers in Japan will be able to utilize Marin Retargeting, a complete workflow, analysis, and optimization solution for advertisers and agencies seeking to manage retargeting as part of their online advertising program.

After more than one year in development, Altitude Digital, a leader in online display advertising, is officially releasing its robust and one-of-a-kind video platform, Visualtising, at the ad:tech conference in New York.

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.