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Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.

Eye-Tracking and Survey-Based Study by Sharethrough and IPG Media Lab Delivers Insight into Native Advertising Consumer Perception and Behavior  SAN FRANCISCO, Calif. – Sharethrough, in conjunction...

Disney/ABC Television Group's Digital Media team has signed an agreement with video technology company, FreeWheel, to manage its advertising and monetize its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com.

Strategic Acquisition of Mobile Performance Marketing Technology Company Palo Alto, USA, Paris, France and London UK – Criteo, a global leader in performance display advertising, today...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With 193 Million Monthly Uniques, the Federated Media Publisher Network Now Ranks #3 in Latest comScore Report SAN FRANCISCO - Federated Media Publishing, the conversational marketing...

TORONTO - comScore's digital audience measurement data released in December 2012 shows AcuityAds Inc among the top performers for display advertising reach in Canada (Key...