Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies
Launch Partners Include A+E,...
Roku Unveils Data Cloud Collaboration Suite
New data solution suite maximizes scalable precision for TV streaming investments for advertisers and publishers
Partners at launch include Innovid, iSpot.TV, OMG, PMG, and Yahoo...
New AdTech Report Shows the Impact of AI on Creative Ad Production
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025...
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One
NEW YORK -- Innovid (NYSE:CTV),...
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser
The AI-powered platform allows individuals, not just influencers, to create and share ads,...
GFR Media Uses Caroda to Better Video Ad Management
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively...
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional...
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,”...
Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels
Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos.
NEW YORK -- Emplifi,...
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