Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP
Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are...
Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP
Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies...
Akamai to Take Cost Cutting Measures to Support Continued Investment in Key Areas
CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced today that it...
VideoEgg Extends Engagement-Based Solution to Mobile
Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone
SAN FRANCISCO - VideoEgg, the video and rich...
Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the...
Social video ad ranks as PointRoll’s best performing rich media unit of the year
NEW YORK - Alloy Media + Marketing, one of the country’s...
AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide
Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34
NEW YORK - AOL’s Platform-A announced the...
Research Shows Mobile Game Ads Drive High Response for Jeep in Campaign on Greystripe...
Greystripe’s GS.Engagement Ads Increase Brand Awareness for Jeep From 9.7% to 20.5%
SAN FRANCISCO - Greystripe, the leading rich media advertising platform for mobile, has...
Panache Projected to Insert Billionth Online Video Ad
Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled
LOS ANGELES - Panache, the ad-insertion platform for major media...
Akamai Accelerates Gorilla Nation’s Global Publishing Sites
Increasingly dynamic, interactive sites leverage Akamai’s advanced services to improve page load times, user download speeds and overall site effectiveness
CAMBRIDGE, Mass. - Akamai Technologies,...
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