Web
Analytics Made Easy - StatCounter

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief...

“Second Screening” While Watching TV Makes an Ad More Effective

-        Study from MediaCom and ViewersLogic shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert -        Viewers 75% more likely to...

SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange

SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings...

FreeWheel Video Monetisation Report Reveals Continued Growth of Premium Video Across Europe

Explosion of STB VOD and growing popularity of live content see ad views rise by one fifth in 2017 London, UK: FreeWheel, a Comcast company...

Fyber Partners With Innovid to Bring Scale to VPAID Mobile Video

New York –  Fyber, a programmatic trading technology platform, has partnered with Innovid, the world’s leading video marketing platform, to scale programmatic supply of...

FreeWheel Video Monetization Report Highlights Growth of OTT and STB Ad Views

Changing consumer habits emphasise that premium video content belongs on the big screen London, UK: FreeWheel, the industry’s most complete advertising management solution, has today...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

92% Of European Consumers Demand Improvement To Online Video Advertising

New Research Indicates Video Ad Experience Could Be Improved By Shorter, Better Targeted, More Interactive Ads AMSTERDAM - Nine out of 10 (92%) European consumers...

Home Improvement and Pre-Olympic Campaigns Drove Growth in Outstream Mobile Video Ad Categories in...

Local retail advertising is experiencing strong growth as more retailers and car dealerships target at the local level Tel Aviv, Israel – As spring turned...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors