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Mamboo Games Launches Seamless In-Play™ Advertising in Partnership with Adverty

Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly...

French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology Into Multiple Games

Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats...
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InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA...
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Talktalk Quantifies In-Gaming Advertising’s Impact on Consumer Engagement

Broadband provider tests effectiveness of in-game advertising environments across attention, recall and brand perception London – Broadband provider TalkTalk, commissioned research to find in-game advertising delivered...

Anzu and HUMAN Partner to Safeguard the In-Game Advertising Space

Tel Aviv and New York — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the global leader...

Adverty Wins Third Us Patent for BrainImpression™, Bringing Ad Viewability Technology to Gaming on...

Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™;...
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Cavai and Seedtag Help Lay’s to Spread the Word of Its Iconic Restaurant Flavors...

London, UK: Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s®  in the Benelux, leveraging creative,...
Ad Tech Daily

New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK -- MAGNA Media...

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