Adverty Continues Expansion of UK Team and Operations with Senior Hires
Leading in-game platform announces hires of Christian Atack and Nicola Halpin to spearhead further growth in the region
London, UK – Adverty, the leading in-game...
AudioMob and Targetspot Combine to Revolutionize In-Game Advertising
Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been...
Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement
The new solution drives optimization success for gaming app developers
SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
GumGum Introduces In-Video Ad Unit
Sprint will beta test new non-disruptive alternative to pre- and mid-roll ads
SANTA MONICA, Calif. -- GumGum, Inc., a technology and artificial intelligence company specializing...
Bidstack Launches in the US and Appoints Fisher as Head of Sales
New York: London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager...
New Survey Finds App Bidding is the Future of In-App Advertising and Monetization
77% of app developers are considering moving from waterfall to real-time unified auctions, due to accuracy, transparency, and more granular user data
BERLIN -- Fyber...
AppLovin Launches MAX In-App Bidding Monetization Solution and Achieves Impactful Results
Mobile game developers recognize ad revenue increases, benefiting the entire mobile app ecosystem
PALO ALTO, Calif. -- AppLovin, a comprehensive mobile gaming platform, announced the...
Uken Games Provides Hyper Relevant Experiences for Users, Driving Loyalty and Monetization Using Swrve
Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement
SAN FRANCISCO --...
Bidstack Reveals Results of Independent Study by Lumen Research
London, UK: Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict...
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