DoubleVerify Launches In-App Viewability with Ubimo Mobile Marketing Platform
NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with...
Leadbolt Brings App Monetization Services to Marmalade Developers
Sydney, Australia – Leadbolt (www.leadbolt.com), the high performance mobile advertising platform for user acquisition and in-app monetization, is proud to announce its arrival as...
Only 18% of Video Advertisers Use Both In-Stream and Rich Media in Campaigns, According...
Sizmek's benchmark report highlights challenges marketers still face to deliver strategically integrated digital video ad campaigns
London, UK - Sizmek (NASDAQ: SZMK), an open ad...
Vibrant Media Ends Beta of Programmatic Native Ad In-Text
Programmatic In-Text Native Ads Out Of Beta; Vibrant Media adds original native ad format to programmatic portfolio
Ad format achieving double industry standard viewability
Native advertising...
Sony Mobile Communications Taps PubMatic to Power Advertising Solution for Premium Mobile Apps
REDWOOD CITY, Calif. - PubMatic, the marketing automation software company for publishers, today announced it has been selected by Sony Mobile Communications to exclusively...
In-app Advertising Market Expected to Grow at a CAGR of 40% from 2015-2019, According...
LONDON - Technavio has published a new report on the global in-app advertising market, which is expected to grow at a CAGR of almost...
Opera Mediaworks Makes In-App Video Viewability Crystal Clear
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat
SAN MATEO, CA - Opera Mediaworks, the first mobile ad platform built...
GumGum and The Trade Desk Partner to Bring Highly Viewable In-Image Advertising Formats to...
Direct integration between GumGum and The Trade Desk enables buyers to harness the power of the visual web at scale to drastically increase brand...
IAB Tech Lab Releases Updated ‘Digital Video In-Stream Ad Format Guidelines & Best Practices’...
Revisions Respond to Consumer Demand for High-Definition Digital Video Experiences Across Desktop, Mobile and Traditional Television Screens
NEW YORK - The IAB Technology Laboratory introduced...
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