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Nearly 49 million Americans, including over 16 million children, struggle with hunger according to the U.S. Department of Agriculture. To help raise awareness about the hunger crisis in America, Tremor Video, the largest independent online video technology company, assisted Feeding America, the nation’s leading domestic hunger-relief organization and the Ad Council, in driving online awareness by actively engaging audiences over a two month period through interactive online video ads. The online video campaign was the result of a donation from Tremor Video, who worked with the Ad Council to contribute online media to the cause.

BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers.

blurbIQ Inc., a video advertising solution provider, today announced that Mojiva, has become the first company to deploy blurbIQ’s patent-pending cross platform interactive video advertising solution for mobile. Mojiva, the mobile ad network reaching more than one billion unique devices globally, will have exclusive rights to offer blurbIQ’s game mechanics technology to its growing base of Fortune 1000 advertisers seeking higher interaction rates and performance metrics.

Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.

Following YuMe's recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe's Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.