Advertising Industry Deals

RedMas, the Cisneros Group of Companies’ digital advertising arm, to offer traditional display units, mobile, search and performance campaigns in Venezuela and Peru

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced it has closed a $27 million, 2-year deal to provide its mobile marketing technology to a major U.S. brand. Expected to commence in the next few weeks, this program will drive increased engagement with and long-term loyalty of the brand’s existing customers.

RedMas, the digital advertising unit of the Cisneros Group of Companies, today announced the acquisition of Kontextua, an online advertising company with an expansive network in Latin America and Spain. The acquisition will strengthen the Group’s digital presence in the U.S. Hispanic market and Latin America. In addition, RedMas will invest $2 million in Kontextua to create new digital advertising platforms, and to extend the online network's reach in the U.S. Hispanic market, as well as in Chile, Mexico, Brazil and Colombia.

Clever On Demand, whose Networker software enables publishers to manage multiple advertising networks with ease, announced today that it has acquired AudienceFUEL, the first and only publisher-to-publisher marketing platform, and has received additional investment from Active International. Clever On Demand Founder and CEO Troy McConnell will become the CEO of AudienceFUEL, while current AudienceFUEL CEO Al Silverstein will continue to lead business development as the company’s President and Chief Revenue Officer.

Van Wagner Communications, LLC, the nation’s largest privately-held outdoor advertising company, announced today the acquisitions of The Lightship Group (TLG), the world's largest blimp advertising operator, and the American Blimp Corporation (ABC), the designer and manufacturer of TLG’s exclusive Lightship® model blimps, the most popular advertising airships in the world.

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.

Datalogix, the leader at connecting digital media and offline sales, announced today it has acquired Connection Engine, a fast-growing, venture-backed company that provides real-time insights for marketers.

JMG Exploration, Inc. (OTCBB: JMGE), a Nevada corporation (JMG), announced today that it acquired Ad-Vantage Networks, Inc. (ADVN), a Delaware corporation based in Glendale, California, pursuant to a merger of JMG's wholly owned subsidiary with ADVN (the Merger). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks.

CyberWing Corporation (CyberWing), a media representative for Japan’s leading Internet Service Providers (ISPs) and a subsidiary of NEC BIGLOBE, Ltd. (BIGLOBE), and OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced a major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets. This multi-year partnership is expected to launch in the second half of 2012.