Digital Intelligence

IDG TechNetwork (IDGTN), the leading provider of advertising solutions for technology marketers, today announced the launch of TechSignals, an industry-leading data marketing solution that empowers advertisers with the insights needed to better identify and anticipate purchase intent.

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore’s validated Campaign Essentials (vCE) and Digital Analytix Monetization tools to optimize inventory and validate that digital ad impressions have been seen by a desired target audience, a clear requirement for delivering superior advertising performance and the accountability the industry has long needed.

Tobii Technology, the global leader in eye tracking and gaze interaction, in partnership with Mediative, Canada’s digital marketing company specializing, among other things, in market-leading digital performance analysis, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online. This first-of-its-kind study, comparing the consumption of online ads between a traditional PC and an iPad, provides marketers, web designers and media organizations with actionable insights into the rapidly emerging mobile media category.

Exponential Interactive, a global provider of advertising intelligence and digital media solutions to brand advertisers, has partnered with MasterCard Advisors, the professional services arm of MasterCard, to incorporate retail-level, anonymized consumer spending behaviors into its online audience targeting services.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share. Google Android led among smartphone platforms, accounting for 52.6 percent of smartphone subscribers, while Apple accounted for 34.3 percent.

SmartBear Software’s Chief Marketing Officer and mobile marketing and lead-generation expert, Jeanne Hopkins is interviewing three marketers as part of her panel discussion, “Three B2B Mobile Case Studies that Will Inspire You,” at the B2B Marketing Forum on Friday, October 5, 2012 in Boston, MA.

Advertising Week, the world’s largest annual gathering of advertising, marketing and media industry leaders, returns to New York City October 1stthrough 5th with its annual program of thought leadership seminars; marquee evening events; AWE, an all-new technology expo; and a series of industry trade association led programs that are synonymous with The Week.

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top tablet ads year-to-date, a list dominated by Samsung, who introduced two new ads in the last two weeks that both achieved Ace Metrix “Ad of the Week” status. These two new ads further seal Samsung’s dominance of the tablet Ad of the Year ranking thus far, in which Samsung holds six of the top 10 spots; Google’s Nexus 7 holds two; Kindle holds two; and iPad is conspicuously absent.

Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.