Digital Intelligence

The headline topic at the conference is real-time bidding (RTB), its benefits, its evolution, and its implications for all in business and commerce.

Research and Markets has announced the addition of the "China's Advertising Sweet Spot: Targeting Young, Upwardly Mobile Consumers with Digital Media" report to their offering.

The online-ad industry should learn from OwnerIQ. So said the Interactive Advertising Bureau in a new, in-depth whitepaper from the IAB and the Local Search Association.

Total social media impressions generated by the Top 100 consumer brands in the month of August increased 21.6% from July to 12.9 billion, according to data released today in the uberVU Leading Social Brand Report. According to uberVU data, global social media mentions split 42% US, 58% Rest-of-World and 55% male, 45% female.

Crimson Hexagon, a leading provider of Big Data analysis software that delivers business intelligence from social media and other data sources to global corporations, announced the availability of its study “Showrooming and Consumer Migration” which provides key insights on how social media analytics can empower brick and mortar (B&M) retailers to manage and capitalize on prevailing consumer expectations and motivations.

With sales professionals around the world signing up to take the “IAB Digital Media Sales Certification” exam in October, Collective, a leader in data-driven, multi-screen advertising solutions, has made a commitment to the Interactive Advertising Bureau (IAB) and digital industry-at-large ensure that all of its sales staff has taken the rigorous exam. This marks the first time a company has required that its entire sales force meet this new educational standard for digital media sales executives.

The Word of Mouth Marketing Association (WOMMA) today released the first industry guidebook to comprehensively address how to measure the ROI of word-of-mouth and social media marketing initiatives. The guidebook, titled, “Solving the ROI Riddle: Perspectives from Marketers on Measuring Word of Mouth Marketing,” offers marketers a practical introduction to measuring business value of their marketing programs.

Nielsen, a global provider of information and insights into what consumers watch and buy, today announced an expansive business and thought leadership initiative with more than a dozen of the industry’s leading online ad platforms. The Nielsen Online Campaign Ratings initiative is the first to align a number of top online ad platforms—key drivers in the online advertising ecosystem—behind Nielsen’s online audience reach standard.

AddThis, the largest social infrastructure platform on the open web today announced the launch of global intent-based audience segments, allowing customers to target consumers globally, at the regional or country level. The U.S.-based company will officially launch localized and optimized audience segments in the United Kingdom, France and Germany with plans for additional segments in other European countries.