Digital Intelligence

Research and Markets has announced the addition of the "Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth" report to their offering.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that an all-time high of 188 million U.S. Internet users watched 37.7 billion online content videos in August, while video ad views totaled 9.5 billion.

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today reported in their monthly 'State of Mobile Advertising' report that Android notched a second consecutive month of ad share gains on iOS in August, now taking 43 percent of served mobile ad impressions compared to 57 percent for Apple. In July, Android held 42 percent of ad impressions compared to 58 percent for Apple. This comes on the heal of the news that Samsung sold more devices than Apple and other manufacturers in Q2 2012.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on U.S. smartphone shopping behavior based on data from its comScore Mobile Metrix 2.0 service. The study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. Amazon Sites led as the top retailer with an audience of 49.6 million visitors, while multi-channel retailers including Apple (17.7 million visitors), Wal-Mart (16.3 million visitors), Target (10 million visitors) and Best Buy (7.2 million visitors) also attracted significant mobile audiences.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthlycomScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.4 percent of search queries conducted.

Conductor, the leader in Search Engine Optimization (SEO) technology today announced major advancements to its market-leading SEO technology platform, Conductor Searchlight™ during the sold-out C3 user-conference in New York City. The new, enterprise-class features were announced by Seth Besmertnik, CEO of Conductor, during his keynote presentation to more than 300 SEO professionals, brand marketers and industry thought-leaders in attendance.

Nielsen, a global provider of information and insights into what consumers watch and buy, today announced an expansive business and thought leadership initiative with more than a dozen of the industry’s leading online ad platforms. The Nielsen Online Campaign RatingsTM initiative is the first to align a number of top online ad platforms—key drivers in the online advertising ecosystem—behind Nielsen’s online audience reach standard.

YuMe, the leading provider of digital brand advertising software and services, in conjunction with the IPG Media Lab, part of IPG Mediabrands, today announced the results of the industry's first ad effectiveness study measuring emotional response, attention, and self-reported unaided recall by users across all four screens -- connected TV, linear TV, PCs, and smartphones. Findings show that while the size of the video screen did drive more excitement, variables such as ad clutter, creative content, and context had a much stronger influence on ad recall by viewers.

As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.