Digital Intelligence

Startpage says Microsoft's Toying with Search Engine Results Will "Sting Bing" NEW YORK - Startpage.com, The World's Most Private Search Engine, is welcoming Web users upset...

After the nation’s major political parties have convened their nominating conventions and a time when voters turn their attention to a ramped-up election season post-Labor Day, the Interactive Advertising Bureau (IAB) announced today that it will host a special roundtable focused on digital media and its role in the Presidential election. Called “The Digital Election: How the Internet Will Decide the Presidency,” this landmark session will feature media and political thought leaders from across the spectrum, as part of the robust agenda for the annual IAB MIXX Conference & Expo, to be held on October 1-2, 2012, at the Crowne Plaza Hotel at Times Square in New York.

Global interactive marketing provider ExactTarget (NYSE:ET) announced today that leaders from Foursquare, LinkedIn, reddit, Forrester and world renowned performer David Blaine are among the newest additions to the speaker lineup for Connections ’12 Oct. 16 – 18 in Indianapolis.

Demand Media® (NYSE: DMD) today announced that the Company’s Chairman and CEO Richard Rosenblatt and CFO Mel Tang are scheduled to present at the Deutsche Bank dbAccess 2012 Technology Conference in Las Vegas, NV, on Wednesday, September 12, 2012, at 2:40 pm Eastern time (11:40 am Pacific time).

Spotlighting a sector of the digital advertising economy that offers great financial opportunity, but has yet to be fully embraced, the Interactive Advertising Bureau (IAB) and the Local Search Association (LSA) today released an in-depth whitepaper entitled “Co-Op Advertising: Digital’s Lost Opportunity?” The report looks at digital entryways for the traditional advertising practice of splitting costs between manufacturers and retailers when an advertisement benefits both parties. Outlining co-op advertising’s potential rewards for the interactive ecosystem, the paper also highlights challenges that would need to be overcome in order to take advantage of its merits.

Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.

omScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to lead among smartphone platforms, accounting for 52.2 percent of smartphone subscribers, while Apple secured 33.4 percent.

Millennial Media (NYSE: MM), the independent leader in mobile advertising and data, today released its fourth report in the Mobile Intel Series, the most comprehensive vertical advertising guides in mobile. Produced in conjunction with comScore, the report contains a detailed look at mobile advertising in the Entertainment industry, and follows previous Mobile Intel Series reports on the Retail, Automotive and Finance verticals.

WhatRunsWhere (www.whatrunswhere.com), a year-old service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.