Digital Intelligence

IgnitionOne, the global leader in digital marketing solutions and cross-channel attribution analysis, released research today that shows the effect of media types and exposure paths on the speed of conversion and on the average order value (AOV).

appssavvy (www.appssavvy.com), an activity advertising technology company, today demonstrated the activity-based display advertising opportunity as adtivity by appssavvy is now recognized in comScore's measurement of the digital world. According to comScore, the activity advertising opportunity delivered through the adtivity by appssavvy platform reaches nearly 51 million monthly unique visitors (May 2012).

Yahoo! (NASDAQ:YHOO) today announced that it has appointed Marissa Mayer as President and Chief Executive Officer and Member of the Board of Directors effective July 17, 2012. The appointment of Ms. Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world’s largest consumer internet brands, whose leading properties include Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail, and Yahoo! Search.

Quantcast, an audience measurement and targeting provider for advertisers and publishers, today announced its partnership with Guardian News & Media. The agreement sees Quantcast power audience targeting across the publisher’s sites, bringing greater scale and precision to brand campaigns for advertisers. By leveraging Quantcast’s technology, Guardian News & Media is able to match their audience to the exact consumers an advertiser wants to reach with impression-level targeting. The company is the first major publisher in the United Kingdom to leverage Quantcast Brand Lookalike targeting.

Research and Markets has announced the addition of the "Indian Advertising Sector: Industry Profile" report to their offering.

Jumptap Finds Mobile Click Rates Alone Can be Strongly Misleading CAMBRIDGE, Mass. - In its newly released June MobileSTAT, Jumptap, the leader in targeted mobile advertising, revealed...

GroupM Next, the forward-looking innovation unit of GroupM, has hired Patrick Monteleone, Ph.D., to expand and lead the division’s research initiatives. In this new role, Dr. Monteleone will work closely with GroupM agencies, advertiser brand teams and select third-party partners to deliver research that puts emerging and digital media into context.

Last year, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “Mobile Rich-media Ad Interface Definitions,” or MRAID 1.0, to simplify the process of creating rich media ads on mobile devices. By establishing a common set of APIs (application programing interfaces), MRAID 1.0 allowed agencies to be able to quickly and easily run creative across applications from different publishers, rather than needing to re-write the programming behind their ad creative several times for a single campaign. MRAID 2.0, released today for public comment, creates a platform for mobile advertising to flourish by building on the prior version and expanding these definitions to a wider set of features and capabilities.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthlycomScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 66.8 percent of search queries conducted.