Digital Intelligence

Following confirmation of the agreement between the Digital Advertising Alliance (DAA) in the US and the European Interactive Digital Advertising Alliance (EDAA) in Brussels, Evidon – the world leader in empowering consumers and businesses to see, understand and control data online – is proud to announce its status as a Provisionally Approved Icon Provider for businesses in Europe to comply with the European Interactive Digital Advertising Alliance’s Self-Regulatory Programme for Online Behavioural Advertising using the industry standard Advertising Option Icon.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each. The data for May, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights the site categories and web properties with the highest concentration of usage among women in Europe. Tumblr.com had the highest concentration of usage among women, who accounted for 69 percent time spent on the popular social network. The report also showed that women generated the majority of time spent on multiple Retail subcategories, such as Fragrances/Cosmetics (71 percent share), Apparel (67 percent) and Department Stores (65 percent).

After a strong finish to 2011, global advertising spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period last year, according to Nielsen’s quarterly Global AdView Pulse report. Overall global ad spend in Q1 2012 grew to $128 billion USD.

Yahoo! (NASDAQ: YHOO), the premier digital media company, announced three new executive hires to help expand and lead its global media business and consumer marketing efforts. With more than 20 years of digital media experience, Rich Cusick joins the company as vice president of Entertainment and Women’s Lifestyles.

BuyerZone, the leading online B2B lead generation company, released its State of B2B Lead Generation report today. Produced in partnership with industry association LeadsCouncil, the report highlights trends and takeaways from a survey of B2B lead buyers on use of technology, marketing and sales alignment, lead sources (including social), and more.

Incisive Media announced that registration is now open for SES Chicago 2012, taking place November 12-16 at the Hyatt Regency Chicago. Marketers who register for SES Chicago before September 8 will save up to $800.

New analytics solution brings massive scale to real-time metrics, supporting tens of millions of concurrent viewers and delivering up-to-the-second audience information to maximize revenue MOUNTAIN...

Advanced techniques for attributing value to digital media channels, based on specific campaign goals and detailed data analysis are replacing simplistic first and last click measures, to become the basis of publisher compensation. Lack of consensus on the “right” new approach, however, is causing confusion in the marketplace. The “Digital Attribution Comes Of Age,” a new commissioned study released by the Interactive Advertising Bureau (IAB), analyzes the drivers of this shift and reveals several trends that are shaping the practice of digital attribution.

PubMatic (www.pubmatic.com), the digital media platform for publishers, announced that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace.