Digital Intelligence

Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it has hired Scott Spaulding as Vice President of Sales, based in New York City.

Nielsen, a leading provider of information and insights into what consumers watch and buy, today announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding real-time online effectiveness measurement.

CANNES, France - Ace Metrix™, the new standard in television and video analytics, congratulates the Cannes Creative Effectiveness Lions Winners and announces the Ace Scores...

Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index. Launched in 2011, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world.

AOL, Inc. (NYSE: AOL), announced that it has completed the previously announced $1.056 billion patent transaction with Microsoft Corporation (NASDAQ: MSFT) (“Microsoft”). The transaction includes the sale of over 800 patents and their related patent applications, and grants Microsoft a non-exclusive license to its retained patent portfolio for aggregate proceeds of $1.056 billion in cash.

StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).

New study reveals a global shift towards Android tablet adoption amongst IT and business professionals, along with substantial work usage in this community

Following two very strong quarters of increasing growth in US search advertising spending, the second quarter of 2012 showed a deceleration of spending growth. Q2 2012 had a year-over-year (YoY) growth in search spend of 15.5% in the US. Higher growth was seen in the travel vertical with a 37.8% YoY increase in search ad spending in Q2.

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix VIVA™, a key addition to its growing product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.