Digital Intelligence

The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing, media and internet technology community, has unveiled the winners of its MITX Innovation Awards. This ceremony is one of the largest in the region recognizing the innovations powering the future of marketing, and revolutionizing the way we work and play. Winners were announced at the ceremony in 13 general categories, “Best of Show for Innovative Business,” the PwC Promise Award, and People’s Choice Awards for Class President & Vice President for the model class of 2011, at a sold out ceremony held on June 12th at the Westin Copley Place.. The program, held at the Westin Copley Place, was attended by more than 400 industry professionals.

RadiumOne, Inc., which enables advertisers to more effectively target and discover new audiences based on real-time social-sharing data, today announced the public debut of re.Po.st Enterprise, an innovative URL shortening tool for brand advertisers that has been delivering unprecedented, real-time audience targeting for brands in a private invitation-only program.

Simulmedia, a targeted television advertising company, today announced that it has expanded its relationship with Nielsen and GfK MRI to license several research products including Nielsen’s National All Minute Respondent Level Television (“AMRL”) Ratings Data and Nielsen TV/GfK MRI Data Fusion.

FreeWheel, the video technology company serving enterprise-class entertainment companies, today announced the expansion of its Advisory Services business unit that will work with existing customers and other large entertainment companies to optimize their professional content business formaximum profitability.

BlueKai, the world’s leading data activation system, today announced that Cory Treffiletti, a leader in the digital media landscape since 1994, has been named Senior Vice President for Marketing. The appointment is effective immediately and reflects BlueKai’s ongoing plan to promote their brand as well as the entirety of the data-driven marketing category. Data driven marketing includes a suite of solutions for the developing needs of intelligent marketers worldwide as they search for ways to manage, analyze and activate data for higher efficiency and scale in all their efforts.

Following recent announcements from engagement advertising leader SocialVibe, we spoke to John Capano, newly appointed CMO, about his new role.

Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, announced the appointment of Christian Peck as the vice president and managing Director for Acxiom United Kingdom.

With consumers increasingly turning to mobile devices to access the web, the Interactive Advertising Bureau (IAB) and the IAB Mobile Marketing Center of Excellence announced the launch of “Tap into Mobile,” an online hub featuring an array of resources for optimizing sites for the mobile web, located at www.iab.net/tapintomobile.

The Interactive Advertising Bureau (IAB) today announced the selection of Jonathan Bellack, Product Management Director, Publisher Ad Platforms at Google, and Jay Sears, Senior Vice President, Demand at the Rubicon Project as Co-Chairs of its Advertising Technology Council. The news was released at the IAB Advertising Technology Marketplace “Beyond Acronyms and Algorithms…Defining Value in the Marketplace” conference in New York City.