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IAB Issues Click Measurement Guidelines for Public Comment

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK - The Interactive Advertising Bureau (IAB) announced...

the Rubicon Project’s Q4 Market Report Finds Opportunity Amidst Recession Woes

Bucking the Trend: CPMsStay Flat While Revenue Rises IAB Summit LOS ANGELES - the Rubicon Project, an advertising technology company focused on global ad network optimization,...

Hearst Corporation Names Neeraj Khemlani Vice President & Special Assistant to CEO for Digital...

NEW YORK - Hearst Corporation announced that Neeraj Khemlani, 38, has been named to the new position of vice president and special assistant to...

IAB Announces Annual Sales and Service Excellence Award Winners

Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service...

Research and Markets: UK Online Ad Spending Report Projects That Online Advertising Spending Growth...

DUBLIN, Ireland - Research and Markets has announced the addition of eMarketer's new report "UK Online Ad Spending" to their offering. The UK Internet has...

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media

New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customers CAMBRIDGE, Mass. - Despite the fact that 77 percent of business...

IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board

Top Talent from Creative, Digital and Media Agencies Signs On ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency...

Majority of SoCal Tech Execs See Biz Improvement in 2H 2009

According to socalTECH.com Survey, Most See Corporate Spending – Not Government Stimulus – As Driver WESTLAKE VILLAGE, Calif. - In a recent survey of Southern...

Ad Ops Daily Briefs: February 23 2009

- Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment Infuse Creative is pleased to announce that former Google Executive David DiNucci is...

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