IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
the Rubicon Project’s Q4 Market Report Finds Opportunity Amidst Recession Woes
Bucking the Trend: CPMsStay Flat While Revenue Rises
IAB Summit
LOS ANGELES - the Rubicon Project, an advertising technology company focused on global ad network optimization,...
Hearst Corporation Names Neeraj Khemlani Vice President & Special Assistant to CEO for Digital...
NEW YORK - Hearst Corporation announced that Neeraj Khemlani, 38, has been named to the new position of vice president and special assistant to...
IAB Announces Annual Sales and Service Excellence Award Winners
Recognizes Outstanding Performance and Achievements in Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service...
Research and Markets: UK Online Ad Spending Report Projects That Online Advertising Spending Growth...
DUBLIN, Ireland - Research and Markets has announced the addition of eMarketer's new report "UK Online Ad Spending" to their offering.
The UK Internet has...
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media
New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customers
CAMBRIDGE, Mass. - Despite the fact that 77 percent of business...
IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board
Top Talent from Creative, Digital and Media Agencies Signs On
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency...
Majority of SoCal Tech Execs See Biz Improvement in 2H 2009
According to socalTECH.com Survey, Most See Corporate Spending – Not Government Stimulus – As Driver
WESTLAKE VILLAGE, Calif. - In a recent survey of Southern...
Ad Ops Daily Briefs: February 23 2009
- Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment
Infuse Creative is pleased to announce that former Google Executive David DiNucci is...
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