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Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS -- Terminus, the leading...
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Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy...

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK -- Sourcepoint, the data...
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MiQ Named to Ad Age Best Workplaces 2023 Award

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK -- MiQ, the world’s largest...
Ad Tech Daily

More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...
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eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. -- eGrowcery, developer of the leading retail food industry white label eCommerce...
Ad Tech Daily

AdsPostX Secures CitrusAd Partnership

AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE -- CitrusAd and AdsPostX announced a global retail media partnership...
Ad Tech Daily

WPP Acquires Fēnom Digital

LONDON -- WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. “Expanding our business in...
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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...

The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data

Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES -- Global advertising technology leader The Trade Desk today announced...

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