Media Buying

Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES - the Rubicon Project, the digital advertising technology and data...

Monty Hudson Brings Broad Network and Deep Industry Knowledge to Pay-Per-Call SANTA BARBARA, Calif. - Performance marketing and online advertising sales veteran Monty Hudson has...

Campaign Planning Tool Reduces Waste, Delivering Efficiency and Effectiveness for Advertisers and Higher CPMs for Publishers RESTON, VA – comScore (NASDAQ: SCOR), a leader in...

New Analysis of Chief Marketers’ Attitudes on Agencies Released at 4A’s Transformation 2010 Conference SAN FRANCISCO - Marketing decision makers say they are most frustrated...

Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. - The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced...

NEW YORK - ReplaceAds™, the largest source of audio, video, and display ad inventory in the Internet radio business announced that it has appointed...

DUBLIN - Research and Markets has announced the addition of eMarketer's new report "US Advertising Spending" to their offering. Spending for US online advertising will...

Solution Uses IRI's National Consumer Network Panel and will be Integrated into comScore's AdEffxTM Digital Advertising Effectiveness Platform RESTON, VA - comScore (NASDAQ: SCOR), a...

AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and...