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comScore and MediaBank Announce Initiative to Provide Ad Agencies with Integrated Media Planning Toolkit

Integration Will Streamline Media Planning with Buying, Execution and Billing Processes Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,...

ExactTarget Releases One-to-One Field Guides to Help Marketers Build Better Integrated Campaigns

Launch at Email Summit in Miami Comes as Company Announces Discount Sponsorship of MarketingSherpa’s New Email Marketing Handbook Email Summit '09 INDIANAPOLIS - Companies have a...

TreeHouse Announces Marketing View Integration with Salesforce

Marketing View Demand Generation/Marketing Automation Product Now Available on Force.com AppExchange SALT LAKE CITY - TreeHouse Interactive™, the technology leader in on-demand partner relationship management...

TreeHouse Interactive Creates the First Marketing Automation/Demand Generation System to Deliver Real Campaign ROI...

Marketing View Becomes the First Demand Generation System to Distribute and Track Leads from Campaign to Cash Regardless of Sales Model or CRM System SALT...

24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream®...

FatTail Introduces PageGage Online Ad Sales Optimization Software

Increases Direct Ad Sales and Profitability for Online Publishers WOODLAND HILLS, Calif. - FatTail Inc. announced PageGage, sales optimization software for online publishers that want...

Ringleader Digital Appoints Rachel Walkden as Senior Vice President of Product Management and Operations

20-Year Industry Veteran Brings Proven Expertise in Wireless and Digital Advertising Markets to Drive Continued Ringleader Digital Growth NEW YORK - Ringleader Digital, the only...

The New York Times to Offer Front Page Ads

CBS is First Advertiser to Appear in the Ads That Debuted Last Week NEW YORK - The New York Times announced that it has begun...

Bluewolf Launches Cloud Solution to Enable Media Companies to Manage Total Ad Sales Lifecycle

NEW YORK & SAN FRANCISCO - Bluewolf (www.bluewolf.com) today launched a new cloud based solution designed to allow multi-channel media companies to seamlessly manage...

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