Media Buying

Social TV leader begins charter program offering active companion ads to TV advertisers EMERYVILLE, Calif. - ConnecTV, the social network for TV fans, announces the launch...

LONDON - Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad...

Programmatic + Premium white paper reveals significant enthusiasm for automated trading technology to buy and sell premium ad inventory through digital exchanges LOS ANGELES & NEW...

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...

Open Marketplace launched to easily enable advertisers to integrate Adform assets into digital advertising innovation London, UK – Adform, Europe’s leading advertising technology platform, has...

NEW YORK – RUN, the leader in real-time programmatic ad technology, announced today the results of its holiday 2012 RUN Fund campaign with Hope...

European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships,...

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.