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Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting

Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising,...

Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation

London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity....
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Lemma Phi Free CMS for DOOH Screen Owners

Lemma disrupts the DOOH CMS landscape with Lemma Phi: A Free , AI-powered media discovery solution establishing direct connect to global programmatic demand By eliminating...
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USA TODAY’s 37th Ad Meter Competition Opens

Ad Meter invites participants to rate Super Bowl LIX commercials NEW YORK, NY -- USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th...

Taboola Renews Content Recommendations Deal with Reach PLC, Expanding Deal to Include Header Bidding...

 Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC, the largest...
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ECN Partners with VIOOH to Expand Programmatic Digital-Out-of-Home to Premium European Offices

LONDON -- ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This...
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PubMatic and KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal...

Advertisers Gain Enhanced Access to KERV’s AI-Powered Interactive and shoppable Video Ads through PubMatic’s Premium Omnichannel Inventory AUSTIN, Texas -- KERV.ai, a leader in video...
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Roku the First Publisher to Launch Innovid Harmony Reach and Frequency, Driving Optimized Reach...

Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery,...

Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category

Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies Launch Partners Include A+E,...

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