Programmatic Buying

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences NEW YORK - Xaxis, the...

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based...

LONDON - Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad...

Programmatic + Premium white paper reveals significant enthusiasm for automated trading technology to buy and sell premium ad inventory through digital exchanges LOS ANGELES & NEW...

NEW YORK – RUN, the leader in real-time programmatic ad technology, announced today the results of its holiday 2012 RUN Fund campaign with Hope...