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GotChosen Launches First Ever Social Content SSP

ORLANDO, Fla. -- GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers....

49% Of Agencies Rely on Own Advertising Technology for Programmatic Media Buys

New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance NEW YORK - Nearly half (49%) of all advertising agencies undertake programmatic...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

Five Ways to Achieve Easy Advertising in the Programmatic Age

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

New IRI Report Details Value of Contextually Relevant Advertising

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Fyber Partners With Innovid to Bring Scale to VPAID Mobile Video

New York –  Fyber, a programmatic trading technology platform, has partnered with Innovid, the world’s leading video marketing platform, to scale programmatic supply of...

IAB Tech Lab Launches Assault on Illicit Advertising Inventory

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

AOL Chooses AudienceProject as Nordic Data Partner

- A new partnership between AudienceProject and AOL allows advertisers and agencies to target audiences delivered by AudienceProject in ONE by AOL. - Programmatic advertising...

How the Convergence of Direct and Programmatic is Being Fuelled by Data

Recently, there has been increased conversation on artificial intelligence and how it can make advertising more relevant for consumers. Its potential cannot be understated...

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