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Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the U.S. Hispanic Market with More...

Hispanic mobile media company offers decoupled and deterministic data on Hispanic profiles Miami, Florida – Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with...

Sizmek Unveils New Industry-Leading DSP

AI-enabled DSP provides agencies and brands with improved insights and total transparency to optimize campaigns in real-time London -- Sizmek, the world’s largest independent buy-side advertising...

Simpli.fi Continues Rapid Growth in Location Targeting, Reports 75 Percent Annual Growth in Geo-Fencing...

FORT WORTH, Texas -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, shared significant growth metrics related to client adoption...

GotChosen Launches First Ever Social Content SSP

ORLANDO, Fla. -- GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers....

49% Of Agencies Rely on Own Advertising Technology for Programmatic Media Buys

New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance NEW YORK - Nearly half (49%) of all advertising agencies undertake programmatic...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

Five Ways to Achieve Easy Advertising in the Programmatic Age

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

New IRI Report Details Value of Contextually Relevant Advertising

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Fyber Partners With Innovid to Bring Scale to VPAID Mobile Video

New York –  Fyber, a programmatic trading technology platform, has partnered with Innovid, the world’s leading video marketing platform, to scale programmatic supply of...

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