LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores
First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads
NEW YORK -- LoopMe, a leading technology company...
ViantAI Launches to Transform Advertising
Meet ViantAI: The Future of Programmatic Advertising is Here
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to...
DoubleVerify to Introduce Pre-screen Content Controls on Meta, Strengthening Brand Safety, Suitability, and Media...
Global brands gain comprehensive coverage with both pre-screen avoidance and post-bid measurement, further augmenting ad quality controls on Facebook and Instagram
NEW YORK -- DoubleVerify (“DV”)...
Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem
London, UK: Leading data activation,...
Greenbids Announces New UK MD; Spearheading Mission to Tackle Media Inefficiencies and Carbon Emissions
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK Managing Director. Hanbury-Williams will lead Greenbids’ expansion...
OpenX, Google and Leading Executives Join Industry Initiative
London, UK: The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, today announced the addition of prominent...
Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships and Expands Team with Key...
London, UK – Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024....
MiQ Appoints Leading Media and Technology Executives Zillah Byng-Thorne and Rob Norman to Global...
The Addition of Two Non-executive Directors Further Accelerates Strategic Decision-Making & Global Programmatic Business Growth
LONDON & NEW YORK – MiQ, a leading global programmatic...
ReBid Adds Amazon Ads and TikTok Ads to Its Unified Madtech Intelligence Platform
NEW YORK -- ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate,...
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