IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and...
The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns
IRIS.TV, the leading video data platform, and PubMatic,...
Adnami Announces Partnership With Reach plc, With Publisher Set to Leverage Its Unique, Attention-Grabbing...
London, UK: Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc -...
Yieldmo Announces Privacy-First Marketplace
Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™
NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...
Darren Walsh Joins InMobi as Head of Programmatic Demand for Europe
Buy-Side Expert to Head Up Agency Business
LONDON -- InMobi, the world's leading independent marketing cloud, today announced Darren Walsh has joined the company as...
MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising
Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges
REDWOOD CITY, CA — MOLOCO...
Blis Extends Global Commercial Footprint in Asia and North America
Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships
LONDON: As part of its global expansion, Blis, the leading privacy-first location-powered...
Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1...
NEW YORK -- Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video and connected TV...
Adnami Continues Growth Trajectory with Appointment of Peter Østrem as Nordic Market Director
London, UK: Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic...
Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content
Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments.
While brand safety and suitability have fast become...
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