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TripleLift and GroupM Join Forces to Drive Ad Spend to Minority-Owned Publishers

Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies NEW YORK -- TripleLift, one of the fastest-growing ad tech companies in...
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Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data...

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD -- Dentsu and Merkle, dentsu international’s customer experience management (CXM) service...

Havas Partners With Wellcom Worldwide to Launch Global Production Business, Havas Studios

- The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022 LONDON -- Havas, one of the...
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Ad-Lib.io Adds Spain to International Roster of Teams With Google Marketing Partner Creative Certifications

GMP Creative Certifications Reinforce Ad-Lib.io's Rapid Global Expansion LONDON -- Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, today announced...
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Havas Chicago Appoints Industry Highflier Myra Nussbaum as Chief Creative Officer

Touted as one of the most in-demand female creatives in advertising, Nussbaum brings fearlessness and fresh thinking to the creative leadership role, becomes first...
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Xaxis Marks 10 Years of Growth with New Global Chief Operating Officer

Silvia Sparry is promoted to the newly created Global COO role at Xaxis  LONDON: Xaxis, GroupM’s outcome-driven media company, today announced the promotion of Silvia...

WPP Launches Global Data Company: Choreograph™

Delivers a privacy-first approach to customer data amid changing market dynamics NEW YORK & LONDON -- WPP (NYSE: WPP) announces Choreograph, a new global data...

Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at...

London, UK: Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact...
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Roku Launches Advertising Brand Studio Ahead of TV Upfronts

SAN JOSE, Calif. -- Roku, Inc. (Nasdaq: ROKU) today announced the launch of an advertising brand studio to produce new creative ad formats and...

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