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Gannett Announces Elimination of the CEO Position for the Operating Company and the Departure...

MCLEAN, Va. -- Gannett Co., Inc. (“Gannett”, the “Company”) (NYSE: GCI) announced that the Board of Directors (“The Board”) has decided to streamline the...

WPP Appoints Angela Ahrendts DBE to the Board

NEW YORK & LONDON -- WPP (NYSE:WPP) announced the appointment of Angela Ahrendts DBE to its Board as a Non-Executive Director. “Angela’s reputation as a...
Ad Tech Daily

WPP Named World’s Most Effective Communications Company for the Ninth Year in a Row

Effie Index recognises companies that deliver measurable business results for clients NEW YORK & LONDON -- WPP (NYSE:WPP) has been ranked the most effective marketing...
Ad Tech Daily

Centro Gives Advertisers Automation and Visualization in Campaign Reports and Work Management

Brands and Agencies Gain Stronger Command of Campaigns by Using Centro’s Basis Platform Chicago – Centro (https://www.centro.net), a global provider of advertising technology, announced the...

Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin. INDIANAPOLIS — Pattern89, an artificial intelligence marketing platform, announces the...

Social Bar from Adsterra: Revolutionary Digital Ad Format

Adsterra, a leading global advertising network, has announced the launch of a brand new, highly customizable ad format - Social Bar. Social Bar is a...
Ad Tech Daily

Power To The People: Two Homemade Remakes Of Classic Ads From ITV’s ‘The People’s...

Video ad tech company Unruly compares emotions and brand uplifts of commercials featured in broadcaster’s initiative; Brand recall for remakes higher across board LONDON – How...

Jeep’s “Groundhog Day” Wins USA TODAY’s 32nd Annual Super Bowl Ad Meter Competition

Panelists voted Jeep’s “Groundhog Day” the top-rated commercial in this year’s Ad Meter competition, presented by Kia MCLEAN, Va. -- USA TODAY, part of Gannett...

Isobar Launches ‘Augmented Humanity: Isobar 2020 Trends Report’

Isobar today publishes 'Augmented Humanity: Isobar 2020 Trends Report', an exploration of five trends for 2020 and beyond - download it now.  The report is authored...

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