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Wunderman Thompson Partners with Tealium

Tealium to deliver profile streaming to Wunderman Thompson’s Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time  LONDON ­–...

WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits...

Partnership to help marketers enhance brand experiences for consumers BANGALORE & MUMBAI, India -- WPP (NYSE:WPP) and InMobi Group have entered into a long-term strategic...

Ex-Virgin Group Director, Alex Tai, Joins Zest the Agency as CEO

Former Virgin Group Director and Brand builder for Sir Richard Branson, Alex Tai, has been appointed as CEO at Kent and London based integrated...

Dentsu Aegis Network Takes Majority Stake in Ugam, a Global Leader in Data and...

Columbia, MD – Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business...

Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint

Japanese advertising corporation Dentsu Inc. has signed a new investment and multilateral business cooperation agreement with Imprint Social, a Tel Aviv-based media technology company...

NBC Runs 500 Million Branded Content Promotions to Scale the Business in Partnership with...

Branded content continues to be a strong growth category for trusted media companies like NBC. While brands remain interested in partnering with publishers to...

Havas Group Acquires a Majority Stake in Independent Creative Agency Battery as Part of...

Battery’s specialized capabilities bring a competitive advantage to Havas’ consultants of culture CANNES, France -- Havas Group announced it has acquired a majority stake in Battery,...

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals CANNES, France -- To mark the second day of Cannes Lions Advertising Festival...

Performance Agency Control vs Exposed Expands into APAC with Strategic Hire to Spearhead Growth...

New VP, Global Business Strategy Justin Orkin to head operations via a new office in Singapore Singapore – Control vs. Exposed (CvE), a new performance...

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