IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad...
Critical Industry Scorecard to Assist Publishers, Marketers & Agencies in Supporting Digital Properties and Interactive Ad Opportunities with Optimized User Experience
NEW YORK - The...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B...
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers
NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...
Invasion of Ad Blockers Threatens Future of Digital Advertising Market, New Accenture Survey Finds
Majority of consumers aware of ad blockers, and 4 in 10 would pay to remove ad interruptions
NEW YORK - Signaling a serious and growing...
IAB Ad Blocking & User Experience Summit to Gather Industry Leaders to Create Better...
Mark Thompson, President & CEO, The New York Times, to Keynote
Invitation-Only, Peer-to-Peer Educational Event to Be Held on June 6 in New York City
NEW...
The Rise Of Influencer Marketing Means Brands Can Finally Beat The Ad Blockers
Ad blocking costing £15.5 billion in lost revenue to publishers (with one in five British adults now using ad blockers)
However, influencer marketing campaigns generating...
Iain Bourne, Marco Bertozzi, Marie Svet, and David Moore to Headline The 614 Group’s...
Newly Added Session Featuring the Information Commissioner’s Office will cover the Data Protection Regulation in the UK
London, UK – The 614 Group has today announced its fourth...
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says
NEW YORK – The IAB Technology Laboratory released its...
Ad Blockers Are Holding the Industry Hostage
An Open Letter to Ad Blocking Companies Worldwide
Enough is enough.
Ad blockers are not the answer to a perfect user experience. In fact, the ad...
UK Publishers Opt for Consumer Choice to Address Ad Blockers
Exclusive global research explores premium publishers’ approaches to ad blocking and ignites hope for a stronger relationship with online audiences
London: Sourcepoint, the first content compensation platform...
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