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StopBadware Launches Ads Integrity Alliance

StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).

AdSafe Media Content Verification and Brand Safety Capabilities Certified by ABC

AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.

Online Display Advertising Bounces Back

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Display advertising is back! That’s according to figures just released...

Unique iPad Users Up 537 Percent in 90 Days, According to Mojiva’s Mobile Audience...

The MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices...

DoubleVerify Boosts Service and Support for Ad Networks

C. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification,...

DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index

Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY -...

DoubleVerify Solidifies Executive Team with Veteran Additions from Yahoo!, NBC Universal and Google

Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York - DoubleVerify,...

Why Are Publishers Rejecting My 8th Party Ad Calls?

By: Jay Friedman, COO of Goodway Group (http://www.goodwaygroup.com) It seems the industry has battled for years over 4th party ad calls.  Publishers don’t like them...

Tremor Media Introduces Acudeo Plug-in for the Open Source Media Framework for Adobe Flash...

Tremor Media's Ad Monetization Technology Acudeo Built into Media Player Architecture NEW YORK - Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced...
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