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Zenovia Digital Exchange Introduces Innovative ‘Velvet Rope’ Technology to Improve Traffic Quality for Display...

Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

Rubicon Project Steps up Efforts to Further Root out Botnets and Non-Human Traffic

Company Offers Latest Details on Innovative New Tools and Programs That Help Patrol and Protect Its Massive Real-Time Trading Platform For Buying and Selling...

Mobile Bot Traffic on Pace to Waste Nearly A Billion Dollars of Advertising Budgets...

Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK – Solve Media (www.SolveMedia.com) issued its...

AlwaysOn Reveals OnMedia 100 Award Winners

Ground-breaking Technology Companies of 2010 Recognized for their Contributions to Marketing, Branding, Advertising, and Publishing Winners to be Honored at OnMedia Conference February 1-3 in...

Online Display Advertising Bounces Back

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Display advertising is back! That’s according to figures just released...

AdSafe Media Content Verification and Brand Safety Capabilities Certified by ABC

AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.

DoubleVerify Receives ABC Certification for BrandShield

Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights,...

AdSafe Media Announces Results of Its Semi-Annual Review of Ad Viewability, Inventory Quality and...

AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review. The report outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. The report is designed to help inform industry-wide initiatives, such as 3MS (Making Measurement Make Sense), while simultaneously bringing more transparency to the digital advertising industry.

Tremor Media Introduces Acudeo Plug-in for the Open Source Media Framework for Adobe Flash...

Tremor Media's Ad Monetization Technology Acudeo Built into Media Player Architecture NEW YORK - Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced...

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