AdSafe Media Content Verification and Brand Safety Capabilities Certified by ABC
AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.
StopBadware Launches Ads Integrity Alliance
StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).
AdSafe Media Announces Results of Its Semi-Annual Review of Ad Viewability, Inventory Quality and...
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review. The report outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. The report is designed to help inform industry-wide initiatives, such as 3MS (Making Measurement Make Sense), while simultaneously bringing more transparency to the digital advertising industry.
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