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Why Are Publishers Rejecting My 8th Party Ad Calls?

By: Jay Friedman, COO of Goodway Group (http://www.goodwaygroup.com) It seems the industry has battled for years over 4th party ad calls.  Publishers don’t like them...

DoubleVerify Solidifies Executive Team with Veteran Additions from Yahoo!, NBC Universal and Google

Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York - DoubleVerify,...

DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index

Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY -...

DoubleVerify Boosts Service and Support for Ad Networks

C. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification,...

Unique iPad Users Up 537 Percent in 90 Days, According to Mojiva’s Mobile Audience...

The MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices...

Online Display Advertising Bounces Back

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Display advertising is back! That’s according to figures just released...

AdSafe Media Content Verification and Brand Safety Capabilities Certified by ABC

AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.

StopBadware Launches Ads Integrity Alliance

StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).

AdSafe Media Announces Results of Its Semi-Annual Review of Ad Viewability, Inventory Quality and...

AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review. The report outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. The report is designed to help inform industry-wide initiatives, such as 3MS (Making Measurement Make Sense), while simultaneously bringing more transparency to the digital advertising industry.

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