Taykey’s New Report on Programmatic Media Buying: Striking the Balance of Quality Inventory with...
New York, NY - A new report commissioned by real-time data company, Taykey, found that a majority of marketers (88 percent) feel forced to...
Barometric Releases New Invalid Website Traffic Search Tool, Clean Score
First-of-its-Kind Free Tool Proactively Monitors Invalid Traffic to Increase Publishers’ Quality of Site Traffic
NEW YORK - Barometric, MRC-Accredited provider of the industry’s most advanced...
Taykey Uses ‘Wisdom of the Crowds’ to Tackle the Inventory Quality Challenge with Smart...
New York, NY - Real-time data company, Taykey, today announced the launch of the Taykey Smart Whitelist, a real-time data layer designed to proactively optimize...
Pepperjam Optimizes Advertiser Efficiency by Providing Automated Publisher Recruitment Recommendations
New application cuts through the noise for marketers to help make recruitment easier by recommending the best publishers that match business goals
WILKES-BARRE, Pa. -...
comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™
LONDON, UK– comScore announced that it is the first company...
zvelo Releases Invalid Traffic (IVT) Dataset to Eliminate Wasteful Ad Spending
Leveraging trillions of data points, IVT gives advertisers the most insight into non-human and otherwise fraudulent traffic sources
Greenwood Village, Colorado – zvelo (www.zvelo.com), the...
IAB Tech Lab Launches Assault on Illicit Advertising Inventory
New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions
Association Intensifies War Against Untrustworthy Supply Chain
NEW YORK - The IAB Technology Laboratory announced a new...
Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud...
Rocket Fuel’s Platform Improves Protection For Advertising Partners And Consumers
REDWOOD CITY, Calif. - Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, announced a new solution...
Revcontent Implements Protected Media’s Anti-Fraud Solution for Increased Brand Protection
Serving 250bn content recommendations per month, Revcontent reaches 97% of US Households
Tel Aviv, Israel – Protected Media, a global provider of digital advertising solutions...
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