Ad Inventory Quality

First-of-its-Kind Free Tool Proactively Monitors Invalid Traffic to Increase Publishers’ Quality of Site Traffic NEW YORK - Barometric, MRC-Accredited provider of the industry’s most advanced...

New York, NY - Real-time data company, Taykey, today announced the launch of the Taykey Smart Whitelist, a real-time data layer designed to proactively optimize...

New application cuts through the noise for marketers to help make recruitment easier by recommending the best publishers that match business goals WILKES-BARRE, Pa. -...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

Leveraging trillions of data points, IVT gives advertisers the most insight into non-human and otherwise fraudulent traffic sources Greenwood Village, Colorado – zvelo (www.zvelo.com), the...

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

Rocket Fuel’s Platform Improves Protection For Advertising Partners And Consumers REDWOOD CITY, Calif. - Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, announced a new solution...

Serving 250bn content recommendations per month, Revcontent reaches 97% of US Households Tel Aviv, Israel – Protected Media, a global provider of digital advertising solutions...

Release of Comprehensive Page-Level Traffic dataset provides industry-leading granularity for fighting back against ad impressions from bots and undesirable traffic Greenwood Village, Colorado – zvelo...