DoubleVerify Receives ABC Certification for its Ad Blocking Solution for Second Year
Reaffirms DV leadership in protecting brands online
LONDON – DoubleVerify, the leader in digital performance solutions, today announced it has received certification from ABC...
DataXu Taps DoubleVerify for Impression Quality Solutions
Strategic partnership assures ad viewability, brand safety and fraud protection for brand advertisers
NEW YORK – DoubleVerify, the leader in digital performance solutions and...
Integral Ad Science Releases Q3-Q4 2013 Semiannual Review and Analysis of Media Quality Across...
Viewability and Brand Safety Increased as Suspicious Activity, Ad Clutter and Ad Collisions Decreased
NEW YORK, NY - Integral Ad Science, the leading global provider...
Ad Viewability Series: Q&A with Alexander Edström, Admeta CEO
One of the increasingly hot topics of the year appears to be that of ad viewability, particularly in light of the Media Rating Council...
IAB Releases Final Best Practices For Reducing Risk Of Traffic Fraud
Offers Insights into How to Avoid ‘Bots’ and Other Hazards That Lead to Wasted Impressions and Inaccurate Audience Metrics
NEW YORK, NY — The Interactive...
Fraudulent Web Traffic Tips the Scale in the United States
Solve Media Bot Traffic Market Advisory Update shows 51% of web activity in the US suspected to be fraudulent; a rise of 8% in...
MdotLabs Lands First Round Funding from Chicago Ventures, Great Oaks, and Prominent Angels
Startup Helps Campaigns and Web Sites Avoid Non-Human Traffic
Saving Advertisers and premium Publishers Billions in lost ad spend
MADISON, WI - MdotLabs (www.MdotLabs.com) a SaaS...
Integral Ad Science Launches Industry’s First and Only Real-Time Fraud Prevention Technology
Both Buy and Sell Side Are Now Able to Eliminate the Industry Average 20 Percent Fraud Rate Across Display, Video and Mobile Ad Campaigns
NEW...
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands...
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions
MADISON, WI -...
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